Multi-Channel is More Than TV
Reuse, repeat, remind.
Tell them, and then tell them what you told them. Repetition is the key to helping your message stick. But nobody wants to hear the exact same thing time and again—or in the same way.
Promoting the story through a variety of channels is a must. Members of your target audience will naturally gravitate to specific publications, whether online or print. They may “get” what you’re saying through a short video, even when the details have been shared elsewhere. Events with experts socializing your message may be the path for some.
I led an 18-month thought leadership project on behalf of Pearl Meyer and the Women Corporate Directors’ Foundation which advanced both organizations’ objectives. In order to effectively convey key points, an edgy press release, a highly produced video, and multiple contributed articles were carefully planned and executed. This is in addition to the report itself, that included data from a custom survey and dozens of interviews with leading directors and academics. Both groups continued to amplify its core messages for several years through additional speaking opportunities, panels, articles, and videos.
The Visionary Board at Work: Developing a Culture of Leadership
Company success relies on both a robust business strategy and a strong, talented team to deliver it. Boards have long been deeply involved in working with senior management to assess, refine, and execute the company’s business strategy. But what about the board’s responsibility for leadership strategy? If business strategy defines what a company plans to do, then leadership strategy governs how a company will do it. Shouldn’t an active board be equally concerned with both?
Governing Innovation: It’s Not an Oxymoron
Here are four steps boards can take to guide innovation and keep their company competitive for the long-term.
Good Corporate Governance Should Start with Boards’ Own Performance
This article from Board Agenda helps redefine good board governance and explain why directors are being held to the highest standards.
Is There a Corporate Leadership Crisis? What Boards Can Do
A Visionary View of Culture and Leadership
Members of the 2017 WCD Thought Leadership Commission share their views on how a visionary board thinks about culture and leadership.”
The Board’s Role in Talent and Corporate Culture
Visionary boards go beyond simply setting compensation policies, they seek to understand and assess the health of a company’s culture.
