The power of stories

Stories evolve in waves. We can expertly ride a natural curl that breaks on the perfect day or we might make our own waves. And when the water is calm, we prepare—getting ready to maximize the next big happening.

I tell powerful stories about companies—their vision, values, products, and people.

My story: I’m curious, love a challenge, and love to learn—especially when the subject involves nature, science, or what drives individuals to be their best. This has led to a 20+ year career with some twists and turns in highly varied industries: semiconductors/computer hardware, global supply and logistics, and management consulting. (That 20+ years doesn’t count the time spent as a travel agent getting the gear and band around the world for a ZZ Top tour, or managing a 310-unit apartment complex and full-time staff of four while in college.) Each of my diverse experiences has a common element: highly impactful results.

I offer growing companies, no matter where they are in their lifecycle or market position, a demonstrated drive and capability to develop and expertly execute strategic, integrated marketing and communications programs. I help organizations strengthen their brand, engage the right audience, drive action, and exceed short- and long-term business goals.

Leading with a uniquely robust skillset:

Leadership

  • Managing global teams and agencies

  • Building collaboration and teamwork across functional groups and business units

  • Partnering with and advising senior leaders, IR, the c-suite, and boards of directors

  • Authentic, human-first leadership by example

Strategy and Planning

  • Aligning marketing and communications programs to the business strategy

  • Creating long-range goals, and building and executing programs that make milestone progress

  • Evaluation, reporting, adjusting

Executive Communications

  • Writing on behalf of the c-suite and the board

  • Developing compelling speeches, engaging presentations, and salient talking points

  • Preparing senior leaders for internal and external audiences

Partner Marketing and Events

  • Engaging the right associations, ecosystem partners, and customers for mutually beneficial marketing programs

  • Speaking opportunities and panel programming

  • Event logistics and tradeshow production

PR and Analyst Relations

  • Placing stories with national business publications, trade journals, and partner channels

  • Finding the unique and newsworthy “so what” that engages reporters and builds credibility as a go-to source

  • Managing crisis situations and difficult news for public companies

  • Leading product launches

  • Building mutually beneficial, long-term relationships with industry analysts

  • Supporting quarterly earnings announcements and financial analyst calls

  • Social media strategy

  • Corporate spokesperson

Product Marketing and Business Development Support

  • Working with teams to understand their sales cycles, market dynamics, challenges, and opportunities

  • Showcasing differentiation and a clear value proposition

  • Collaboration on business development programs

  • Developing clear and targeted value propositions

  • Sales collateral, presentations, and messaging

Content Marketing

  • Thought leadership strategy

  • Standout, hands-on content development in all formats

  • Persuasive communication

  • Elevating technical information for a broad audience

  • Guiding and developing emerging writers

  • Expert editing

  • Multi-channel publication and promotion, including contributed and placed articles

  • Marketing surveys and research

Digital Marketing

  • Delivering an optimal website user experience: navigation, content, visual engagement, and more

  • Leading website redesigns: creative elements, layouts, site migration, technical integrations

  • CMS management and publishing (Drupal, Wordpress, Squarespace, niche platforms)

  • Positioning digital channels for lead generation

  • SEO strategy: organic and paid search